Priestley Wish Ltd Privacy Policy
Effective Date: 15/04/2026
Last Updated: 15/04/2026
1. Introduction and Controller Identity
Welcome to Priestley Wish Ltd privacy policy. We respect your privacy and are committed to protecting your personal data. This privacy policy informs you about how we look after your personal data when you visit our website (regardless of where you visit it from) and tells you about your privacy rights and how the law protects you.
Priestley Wish Ltd is the data controller and is responsible for your personal data (collectively referred to as "the Company", "we", "us", or "our" in this privacy policy). We have appointed a Data Protection Officer (DPO) who is responsible for overseeing questions in relation to this privacy policy. If you have any questions, including any requests to exercise your legal rights, please contact the DPO using the details set out below:
Full name of legal entity: Priestley Wish Ltd
Email address: enquiries@priestleywish.co.uk
Postal address: Leeward House, Fitzroy Rd, Exeter, EX1 3LJ
You have the right to make a complaint at any time to the Information Commission (the UK's data protection regulator). However, we appreciate the chance to deal with your concerns before you approach the regulator, so please contact us in the first instance.
2. The Data We Collect About You
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We may collect, use, store, and transfer different kinds of personal data about you which we have grouped together as follows:
Identity Data: includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth, and gender.
Contact Data: includes billing address, delivery address, email address, and telephone numbers.
Financial Data: includes bank account and payment card details.
Transaction Data: includes details about payments to and from you and other details of products and services you have purchased from us.
Technical Data: includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
Profile Data: includes your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.
Usage Data: includes information about how you use our website, products, and services.
Marketing and Communications Data: includes your preferences in receiving marketing from us and our third parties and your communication preferences.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
3. How We Use Your Personal Data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
Where we need to perform the contract we are about to enter into or have entered into with you.
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Where we need to comply with a legal obligation.
Where we process data under a Recognised Legitimate Interest as defined by UK law (e.g., disclosing information to a public body upon request, national security, or preventing/detecting crime).
Purposes for Which We Will Use Your Personal Data
To register you as a new customer
Identity, Contact
Performance of a contract with you.
To process and deliver your order, including managing payments, fees, and charges
Identity, Contact, Financial, Transaction
(a) Performance of a contract with you. (b) Necessary for our legitimate interests (to recover debts due to us).
To manage our relationship with you, including notifying you about changes to our terms or privacy policy
Identity, Contact, Profile
(a) Performance of a contract with you. (b) Necessary to comply with a legal obligation. (c) Necessary for our legitimate interests (to keep our records updated).
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance)
Identity, Contact, Technical
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security). (b) Necessary to comply with a legal obligation.
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising
Identity, Contact, Profile, Technical
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy).
To respond to requests from public authorities or law enforcement
Identity, Contact, Transaction
Necessary under a Recognised Legitimate Interest (public task disclosure request condition or crime prevention).
4. Disclosures of Your Personal Data
We may share your personal data with the parties set out below for the purposes outlined in the table above:
Internal Third Parties: Other companies in the Priestley Wish Ltd acting as joint controllers or processors and who provide IT and system administration services and undertake leadership reporting.
External Third Parties: Service providers acting as processors who provide cloud hosting, payment processing, and IT administration services; professional advisers including lawyers, bankers, auditors, and insurers; and HM Revenue & Customs, regulators, and other authorities.
Business Transfers: Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
5. International Data Transfers
Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
UK Adequacy Regulations: We only transfer data to countries deemed to provide an adequate level of protection for personal data.
UK-US Data Bridge: For transfers to certain US-based providers, we may rely on certification under the UK-US Data Bridge extension to the EU-US Data Privacy Framework.
Standard Contractual Clauses: Where no adequacy regulation exists, we use specific contracts approved for use in the UK, such as the International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses.
6. Data Retention
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation.
To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorised use or disclosure, the purposes for processing, and whether we can achieve those purposes through other means.
7. Your Legal Rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:
Request access to your personal data.
Request correction of your personal data.
Request erasure of your personal data.
Object to processing of your personal data.
Request restriction of processing your personal data.
Request transfer of your personal data.
Right to withdraw consent.
How to Make a Direct Data Protection Complaint
We are committed to resolving any concerns you may have regarding our handling of your personal data. If you believe your personal data has been handled in a manner which infringes the UK GDPR or the Data Protection Act 2018, you have the right to lodge a formal complaint directly with us.
To make a complaint, please email our Data Protection Officer directly. We will formally acknowledge receipt of your complaint within 30 days, investigate your concerns, and resolve the matter without undue delay. If you remain dissatisfied, you retain the right to escalate the matter to the Information Commission.
8. Cookies and Tracking Technologies
Our website uses cookies and similar storage and access technologies to distinguish you from other users and improve your experience.
We use the following categories of cookies:
Strictly Necessary Cookies: Required for the operation of our website.
Statistical Cookies: Used solely to collect statistical information for service improvement (consent not required).
Appearance and Preference Cookies: Used to adapt the appearance of the service based on your preferences (consent not required).
Marketing and Targeting Cookies: Used to deliver relevant advertisements (requires your explicit, opt-in consent).
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable cookies, some parts of this website may become inaccessible or function incorrectly.
9. Changes to the Privacy Policy
We keep our privacy policy under regular review. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
